Dodge Announces ‘Speed Week’

By Staff Writer June 27, 2022

Dodge is pouring on the horsepower as the brand charges forward on its new performance path, launching Dodge Speed Week, Aug. 12-20, on Detroit’s famed Woodward Avenue.

“There's no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue, with tens of thousands of our closest fans and friends,” said Tim Kuniskis, Dodge brand Chief Executive Officer - Stellantis. “We introduced our two-year Never Lift road map last year at Roadkill Nights, and this year the event will serve as the prelude to going wide open throttle on Never Lift. All I can say is the future of our brand will be on display during Dodge Speed Week, and we're throwing open our garage doors so our fans can get a peek for themselves. It's going to be an electric summer for Dodge.” 

Street Racing on Woodward Avenue @ Roadkill Nights 2021 

Dodge Speed Week will be highlighted by a three-peat of worldwide Dodge brand product unveils, scheduled to take place in front of media and invited guests on three separate nights, Aug. 15-17, 2022. Dodge will also make its return to Dream Cruise weekend proper for the first time since 2019, staging a full brand display on Woodward Avenue. 

The Dodge Speed Week schedule includes:

  • Day 1 — Aug. 12, 2022: Press preview for MotorTrend Presents Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan
  • Day 2 — Aug. 13, 2022: MotorTrend Presents Roadkill Nights Powered by Dodge returns with legal street drag racing on Woodward Avenue, Dodge fan activities at M1 Concourse
  • Day 3-5 — Aug. 15-17, 2022: Three consecutive days of Dodge worldwide product reveals at M1 Concourse for media and invited guests:
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Last modified on Monday, 27 June 2022 12:38