NIADA Launches Digital Retail Platform

By Staff Writer June 21, 2022
NIADA's dealermallUSA is designed to give independent dealers the opportunity to compete on an equal footing with franchises in the lucrative and popular certified used car segment. NIADA's dealermallUSA is designed to give independent dealers the opportunity to compete on an equal footing with franchises in the lucrative and popular certified used car segment.

The National Independent Automobile Dealers Association is introducing a new way for its members to show – and sell – their inventory.

NIADA’s dealermallUSA, the official NIADA marketplace for dealers, is an online digital retailing platform powered by MOTOix, featuring vehicles for sale in an environment created to bring efficiency to online shopping while helping dealers boost sales.

“Digital retailing is a reality, and dealermallUSA provides NIADA members with the tools to give their customers the smooth, seamless purchase process they’re looking for, as well as a national platform for their inventory,” MOTOix CEO and founder Larry Bruce said.

In addition, dealermallUSA will showcase vehicles in the NIADA Certified program.

NIADA Certified has been redesigned to give independent dealers the ability to compete on a level playing field with franchise operations in the certified pre-owned arena – the most popular and profitable segment of the used vehicle market.

The program includes multiple program administrators – GSFSGroup, GWC Warranty, ProGuard Warranty, SouthWest Dealer Services and AUL Corp – as well as partnerships with Carfax and other providers.

DealermallUSA by NIADA joins Carketa’s 200-point digital inspection and condition report as the latest additions to the new NIADA Certified 360 program – a comprehensive suite of products and services designed to support NIADA CPO dealers and customers in all aspects of the automotive sales process.

More services are coming soon to NIADA Certified 360, including vehicle financing options, vehicle transport, title and registration services, reinsurance and more.

“NIADA’s revolutionary program brings together digital inspections, national brand recognition, financing options and trusted logistics services,” NIADA vice president James Gibson said. “MOTOix provides a proven platform to take this program to new heights of service for our members and their customers.”

DealermallUSA by NIADA will be launched during the NIADA Convention and Expo, now through June 23 at the MGM Grand in Las Vegas.

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Last modified on Monday, 27 June 2022 12:24