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Ford Auto Tech Program Boasts High Marks

By Staff Writer June 21, 2022

Ford is getting a positive response to its SOS – a Sponsor Our Students program that works with dealers to offer opportunities for students interested in meaningful careers as automotive technicians.

The SOS program can begin in high school and is about more than building skills – it’s also about developing connections. Ford and Lincoln dealers committed to sponsoring students will offer them a unique opportunity for work-based learning within their service department, including the support of a mentor

Dealers are encouraged to sponsor automotive students of all ages to give even younger students the chance to see their academic lessons put into practice, and to get an early taste of what can be a very rewarding career.

More than 1,000 Ford and Lincoln dealers have enrolled since the program’s start in April and have committed to sponsoring over 3,600 students. Ford’s goal is to see no fewer than 5,000 students receive this valuable work-based experience before the end of the year.

“The average dealer will spend tens of thousands on a technician to be trained in a dealership over the course of 5-8 years,” said Frederiek Toney, vice president, Ford Customer Service Division. “This program and other Ford technician training programs help to reduce the time and cost associated with recruiting and training new hires.” 

Students hired by their sponsoring Ford or Lincoln dealer will have the opportunity to receive accelerated training within Ford’s training network. For many, this program can streamline the path to becoming a highly trained automotive technician. Additionally, sponsored students that are hired will receive a 20% discount in the Rotunda Technician Tool Program, easing the pathway into the trade.

“Our goal is to build senior master technicians from the ground up and we are doing this for the customer. In the past, we had specialized technicians who waited till another tech finished their work before they could run diagnostics on another issue. Here, master technicians can cover bumper to bumper and clear a ticket to get the customer out the door quicker. This increases our efficiency as a shop,” says Zach Brandt, general manager at Capital Ford in Santa Fe, N.M.

 The dealer enrollment package includes a playbook for retailers that will reflect the best ways to attract, train, and retain students as technicians. Dealers will also have the support of their OEM field teams throughout their enrollment. Currently, the Sponsor Our Students program is offered in the U.S. but expect to see rapid expansion soon.

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Last modified on Wednesday, 22 June 2022 16:12

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