Telematics Firm Adds Messaging

By Staff Writer June 17, 2022

Cambridge Mobile Telematics, a telematics service provider, has unveiled DriveWell Messaging, a new way for auto insurers, automakers, rideshare, fleet, wireless, and safety companies to automatically engage their customers at key moments. DriveWell Messaging leverages engagement insights across CMT’s DriveWell® platform to message the right person at the right time, optimizing customer acquisition, engagement, and retention.

CMT research has found that highly engaged drivers are 65% safer on the road than unengaged drivers. They’re also 57% less distracted.

CMT research shows that when drivers are highly engaged in the first 30 days of a new program, they’re 160% more likely to be retained. Retention is essential to ensure consumers get their safe driving discounts and for the overall success of a telematics program.

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Last modified on Friday, 17 June 2022 13:24