Firm Offers NIADA CPO Program

By Staff Writer June 15, 2022

GWC Warranty has been selected as one of only five F&I providers to offer the NIADA Certified Pre-Owned Vehicle program, giving dealers the chance to offer consumers a CPO vehicle backed by a nationally recognized organization. Vehicles certified under this program meet the highest standards in the pre-owned market and are closely inspected, upgraded, and backed by both the NIADA name and limited warranty coverage from GWC.

Soaring new car prices and inventory challenges have driven demand for certified pre-owned vehicles to record levels. As more consumers enter the used vehicle market, dealers are looking for ways to give buyers more confidence in their purchase.

The comprehensive NIADA CPO program, which includes a multi-point digital inspection process and limited warranty protection, is a huge differentiator for potential customers. With customers willing to pay up to $3,000 more for a certified vehicle, the program also has the potential to be a tremendous profit generator for dealers.  

“The risk associated with ownership is a big concern for buyers. Vehicles are more expensive to purchase and maintain, and the majority of Americans can't afford an unexpected repair expense,” said James Virgoe, senior vice president, managing director of GWC. “Dealers offering this exclusive program make a strong statement about the quality of their inventory, giving customers the confidence they need in their purchase while also increasing dealership margins and profitability.” 

To discuss the benefits of CPO programs for independent dealers, GWC will host a panel discussion at the 2022 NIADA Convention and Expo in Las Vegas on Wednesday, June 22 at 10:15 am PST.

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Last modified on Tuesday, 21 June 2022 13:14