Study Reveals Dealers’ Financing Concerns

By Staff Writer August 15, 2019

According to the recently released J.D. Power 2019 U.S. Dealer Financing Satisfaction Study the ability to answer customer questions correctly the first time, facilitate electronic transactions and resolve contracts quickly is key to helping dealers successfully navigate the changing marketplace.

“Dealers are able to put together more attractive, seamless transactions for their customers when they are able to work in lock-step with lenders they trust to deliver fast, accurate and competitive products,” said Jim Houston, senior director, J.D. Power automotive finance intelligence.

“That relationship becomes more important as vehicle sales slow and more buyers may seek to secure financing outside of the dealership. Credit analysts and sales personnel perform some of the most important functions for dealers looking to match customer’s purchase with the right financial transaction.”

The 2019 U.S. Dealer Financing Satisfaction Study is based on 16,870 retail credit and 2,117 floor plan provider evaluations from dealer personnel, a 17 increase in response rate from the 2018 study. The study was fielded in April and May.

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Last modified on Wednesday, 21 August 2019 17:23