Outsell, an A.I.-driven customer data and engagement platform, announced a new productivity boost for tight-staffed automotive dealers through the company’s new partnership with outbound customer engagement firm Better Car People.

Through the partnership, Outsell harnesses its powerful A.I. platform to identify relevant and targeted sales opportunities using dealers’ first-party customer data. From there, experienced customer contact agents at Better Car People conduct personalized, outbound engagement to further filter down to customers who are ready to make a purchase.

“The simple truth is, there just aren’t enough hours in the day for today’s dealership professionals,” said Mike Wethington, CEO of Outsell. “But now, we’re doing the legwork for our dealership customers.”

The partnership expands upon Outsell’s existing suite of capabilities including A.I., data management, omnichannel communications, customer content libraries and more.

“By teaming up with Better Car People, we’re able to take what may perhaps be one of the oldest marketing channels but is still in many cases one of the best — that is to say, the telephone — and integrate it into Outsell’s omnichannel customer engagement platform via Smart Phone lines,” Wethington said.

Dealerships that have adopted smartphone capabilities report strong results compared to their traditional efforts. On average, dealers that leverage outbound, phone-based customer engagement see*:

• 21% appointment rate
• 2x increase in appointment rate
• 50% lift in vehicles sold
• 4x increase in return-on-investment