TradeRev Names New President

By Staff Writer May 05, 2022

TradeRev, a business unit of global wholesale used vehicle digital marketplace KAR Global, has named James Tani as president of TradeRev. Tani will oversee the strategic growth and development of TradeRev in addition to his current role leading Canadian sales as the executive vice president of KAR Global dealer sales.

Tani will report to James Coyle, chief digital officer of KAR Global.

“As one of the co-founders of TradeRev and an industry veteran, I can’t think of anyone better suited to take over leadership of TradeRev,” said James Coyle, chief digital officer of KAR Global. “As president of TradeRev, James will ensure we continue delivering the innovative products and services that have made it the leader in Canadian digital dealer-to-dealer auto sales. In his dual role leading the Canadian sales team, his deep understanding of the full automotive ecosystem will keep us connected to dealers and their needs as we continue to expand and align our marketplaces.”

Tani started his career working on both the retail and wholesale sides of the automotive business for 15 years. In 2011, he along with co-founders Mark Endras, Wade Chia and Jae Pak launched TradeRev in Canada. After merging ADESA and TradeRev’s sales teams under KAR, he was named to his current role as executive vice president of KAR Global dealer sales. Tani succeeds Endras who has transitioned to lead KAR Global’s product pipeline as senior vice president of product and also reports to Coyle.

“I’m proud of where we’ve taken TradeRev and now as president,” said Tani. “I’m thrilled to build on our momentum and deliver new innovative solutions to our customers. As we continue to streamline KAR Global’s portfolio of services, capabilities and offerings across our digital platforms, there’s no limit to the success we can help our customers achieve.”

Tani received a Bachelor of Commerce in marketing and finance from Concordia University. He is based at TradeRev’s headquarters in Toronto, Ontario.

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Last modified on Friday, 06 May 2022 00:00