AutoNation Stores Receive J.D. Power Certification

By Staff Writer May 05, 2022

AutoNation, America's largest retailer, recently announced 129 AutoNation stores have been certified in the J.D. Power 2022 Dealer of Excellence Program.

 "In one way or another, everyone in our certified stores from coast-to-coast contributes to making our customers happy, and every member of our team shares in this achievement," said Marc Cannon, executive vice president and chief customer experience officer.

Dealer of Excellence is an exclusive program and not all dealerships can qualify. Those that do must pass a three-step process: As the first qualification criterion, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand's performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study. Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.

Second, dealerships must rank among their brand's top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.

Finally, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.

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Last modified on Wednesday, 11 May 2022 14:24