Rock & Roll Sale Brings Big Numbers

By Staff Writer August 11, 2019

DAA Northwest processed 4,800 cars, trucks and bikes in preparation for its July 24 and 25 Rock & Roll Sale. That number was three times the auction’s average weekly consignment.

“Our DAA team went to extraordinary lengths this year to make sure it was the best-run Rock & Roll Sale we have ever had,” said David Pendergraft, general manager. “Everyone here understands the importance of this event and what it accomplishes for our customers. We take it to heart.”

The week’s accomplishments included a conversion rate of 72 percent of consigned units to 965 dealers over two days.

“We’ve already begun planning next year’s event,” Pendergraft said. “It’ll be our 25th annual Rock & Roll Sale, and it will be one to remember.”

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Last modified on Sunday, 11 August 2019 21:08