AutoLeadStar, a customer data and experience platform, announced its API-level integration with FUSE, a company committed to making car financing simple. 

“We believe that data connectivity and orchestration is the next big trend in automotive and we’ll only get there by working together as an industry to challenge outdated data structures,” said Aharon Horwitz, CEO of AutoLeadStar.

“For this future to be realized, vendors must be willing to create API-level integrations at no extra cost to the customer.”

The AutoLeadStar and FUSE API-level integration links together each of the company’s products to encourage more qualified lead conversions from competitive, VIN-specific offers based on a dealer’s inventory, pricing, rebates, incentives, residuals, etc. FUSE’s incentives are compliant, up-to-date, and automatically generated for the dealership.