2022: Your Guess is as Good as Mine

By Jeffrey Bellant January 06, 2022 582


Our upcoming print issue (1/17/22), will include industry leaders making forecasts on what to expect in the industry this year.

Brave souls, all of them.

Making predictions after the two recent presidential elections and the spread of a global pandemic is the equivalent of shaking one of those Magic Eight Balls.

Now I know how weather forecasters and economists feel.

Who can predict anything anymore?

At this moment in history, where so much seems in flux, is it any surprise that gambling sites dominate the ad world right now.

Can you watch or listen to any program without one of those sports betting ads invading your headspace?

I come from a family where some members have wagered on stuff in the past and let me tell you, I couldn’t handle that lifestyle.

One, I don’t have a lot of money, so giving it away it would suck. And two, I’m very competitive, so the idea of losing, combined with a lighter wallet, is too disheartening for me.

Plus, you can’t predict anything.

True story. Me and a few co-workers used to pick NFL games for fun. The challenge was to pick a winner in every game each week, regardless of the spread, and to see who did best at the end of the year.

One year, one of the employees dropped out, so we instituted “The Coin.” In the employee’s place, we just flipped a coin for every game.

At the end of the year, The Coin won the contest.

That’s either pathetic or frightening.

Anyway, two things should come out of the craziness of our recent years.

No. 1, since everybody is so completely wrong so much of the time, this is the time to be fearless in predictions. Hey, no one expects you to be right anyway.

No. 2, however, is more important. We should have a sense of humility. We are in control of our own decisions – and that’s about it. 

The rest is out of our hands.

Rate this item
(1 Vote)
Last modified on Thursday, 06 January 2022 15:50