Ford Boosts Lightning Production

By Staff Writer January 05, 2022 199

Ford Motor Company is planning to nearly double production of the F-150 Lightning pickup at the Rouge Electric Vehicle Center in Dearborn to 150,000 trucks per year to meet high demand for the first all-electric version of America’s best-selling vehicle, the F-Series. And beginning Thursday, the first group of reservation holders will be invited to place their orders for the F-150 Lightning.

“With nearly 200,000 reservations, our teams are working hard and creatively to break production constraints to get more F-150 Lightning trucks into the hands of our customers,” said Kumar Galhotra, president of The Americas & International Markets Group. “The reality is clear: People are ready for an all-electric F-150 and Ford is pulling out all the stops to scale our operations and increase production capacity.”

Due to customer interest, Ford is implementing a wave-by-wave reservation process, with reservation holders being asked to watch for an invitation via email or to log into their Ford.com account over the next few months. Those who don’t receive invitations to convert for the 2022 model year will have an opportunity to order a future model year vehicle in due course.

A small task force of employees from manufacturing, purchasing, strategy, product development and capacity planning are finding ways to quickly adapt and expand production of the groundbreaking pickup. Ford is working with key suppliers – as well as its own manufacturing facilities Rawsonville Components Plant and Van Dyke Electric Powertrain Center – to find ways to increase capacity of electric vehicle parts, including battery cells, battery trays and electric drive systems.

This week marks the final pre-build phase before accelerating into mass production of F-150 Lightning trucks for retail customers and F-150 Lightning Pro for commercial customers. These production-level trucks will be used for testing in real-world customer conditions, collectively accumulating 1 million miles.

The Lightning is drawing interest from customers of competitor brands at a record rate in North America, with more than 75% of reservation holders new to the Ford brand. Production of the 2022 F-150 Lightning pickup will begin this spring at a starting MSRP of $39,974 before potential federal tax incentives.

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Last modified on Monday, 10 January 2022 14:24