Bel Air Runs 1,700+ for 49th Annual Harvest Sale

By Staff Writer November 19, 2021

Customers gathered to celebrate one of the longest-running promotions in the industry: Bel Air Auto Auction’s 49th Annual Harvest Sale.

Dealers from the Eastern Seaboard and beyond bid on a consignment of more than 1,700 vehicles, took part in thousands of dollars in prize drawings, shared in good food and comradery, and admired a special consignment of 50 classic cars to close the event.

To begin last month’s festivities, the Nichols family hosted a preview and dinner, the first in-person party since early 2020. Guests enjoyed a fall evening at the auction, with great food, drinks, live music, conversation around glowing fire pits, and the opportunity to preview cars slated for the following day’s sale.

In-lane giveaways throughout the day included Bel Air’s famous camo hats and commemorative Harvest Sale T-shirts. Prizes included an Insignia soundbar, Kingsbury dart cabinet, Beats Studio earbuds, an iPad, Ninja blender, Ninja air fryer, Ring doorbell, vests for Chrysler Fast Pass, GM Financial jackets, and crowd-pleasing pumpkin pies. The auction reported an 80% sale.

“In this season of Thanksgiving, we were delighted to welcome our customers to Bel Air for a wonderful in-person event,” said Michelle Nichols-Neff, executive vice president of BSC America. “We recorded 1,572 people in attendance, a number far exceeding the tally at the Harvest Sale in 2019 which was just over 1,000 people. After so many months of separation due to the pandemic, we celebrated a return to normalcy, greeting our friends and colleagues face to face, and offered a tremendous consignment of cars and trucks.

“It was a great event, and a harbinger of exciting things to come as we prepare for our 75th Anniversary next spring, on April 14, 2022.”

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Last modified on Monday, 22 November 2021 15:48