Subscription Start-Up Secures Funding

By Staff Writer October 29, 2021

GO, a first-of-its-kind car subscription startup, has secured a $41 million round of financing led by Synterra Capital Management. This funding will enable the company to grow its fleet substantially and expand service nationally.

Distinct from traditional auto lease and finance, GO’s model promises subscribers a “simple and affordable alternative.” GO is now live in four states, including Pennsylvania, Florida, New Jersey and Delaware, with plans to announce additional markets later this year.

“We created GO to transform and simplify the experience of getting a car. This partnership with Synterra will accelerate our growth as we expand to meet customer demand in new markets,” said Michael Beauchamp, GO’s founder and CEO.

Through the service, customers in available markets can order their car online and save up to 25% per month, according to GO. There’s no down payment, and the entire process is handled virtually. In many cases, cars are even delivered to the customer’s home at no charge.

GO bills itself as the first company to offer a car subscription service geared specifically toward daily drivers, unlike previous car subscriptions that focused on swapping vehicles and short-term use.

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Last modified on Sunday, 31 October 2021 19:26