BMW, Mustang Top TikTok Motor Index

By Staff Writer October 20, 2021

The TikTok Motor Index analyzed the number of views on TikTok videos using hashtags mentioning each vehicle make and model, to reveal the site’s most popular cars, according to Unswitch.com.

The top 10 most popular vehicle brands on TikTok 

 

Rank

Brand

Views

1

BMW

17,600,000,000

2

Mercedes-Benz

9,100,000,000

3

Lamborghini

8,300,000,000

4

Tesla

7,200,000,000

5

Audi

7,000,000,000

6

Ford

6,500,000,000

7

Honda

6,300,000,000

8

KTM

5,500,000,000

9

Ferrari

4,900,000,000

10

Jeep

4,300,000,000

 

BMW, is the most popular car brand on TikTok, seeing over 17.6 billion views across the app. The BMW brand has been quick to embrace the social media platform, creating their own hashtag challenges to promote their vehicles. 

Ranking in second place is Mercedes-Benz, with 9.1 billion views on TikTok (almost half as many views as rival BMW). Similarly, to BMW, Mercedes has also made great use of TikTok through viral challenges such as the #MBStarChallenge. Some of the vehicles which racked up the most views for the brand include the S-Class, G-Class and CLA-Class.

Unsurprisingly, the majority of the most viewed cars on TikTok are luxury vehicles, and so it’s no surprise to see the Italian luxury sports car maker Lamborghini ranking third. The Lambo was the first supercar brand to arrive on TikTok and has since racked up over 8.3 billion views.

 

The top 10 most popular vehicle models on TikTok 

 

Rank

Model

Views

1

Ford Mustang

3,900,000,000

2

Nissan GT-R

2,800,000,000

2

Toyota Supra

2,800,000,000

4

Chevrolet Camaro

1,500,000,000

4

Range Rover

1,500,000,000

6

Honda Civic

1,300,000,000

7

Lamborghini Huracan

916,700,000

8

Subaru WRX

851,600,000

9

Lamborghini Aventador

808,800,000

10

Tesla Model 3

760,600,000

 

Looking at the specific models which have received the most views on TikTok, there was a clear winner, with 3.9 billion people watching clips featuring the iconic Ford Mustang (the longest-serving car in Ford’s lineup). 

Tied for second place are the Nissan GT-R and the Toyota Supra, both received 2.8 billion views. 

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Last modified on Wednesday, 27 October 2021 19:15