Brightline Dealer Advisors is calling itself “the largest independent insurance agency to offer products exclusively for automotive dealers in finance and insurance, property and casualty and employee benefits.”

Two existing companies, Risk Theory Dealer Advisors and TrueRisk Advisors, have combined forces to create one, dealer-centric partner in the marketplace.

Brightline Dealer Advisors states it “combines the scale, support, and expertise of big-box providers with the flexibility, optionality and personnel stability of a local agency.”

As a result, the company believes it has created a competitive advantage in the market.

The company will initially serve over 1,000 dealers nationwide and offers a reimagined approach to products, training, and services tailored to help dealers build culture, develop personnel and maximize performance and profitability.

In addition to providing F&I, P&C, and employee benefit products that dealers need, Brightline Dealer Advisors also offers extensive hands-on training and support for dealers and employees.