Sonic Appoints New Execs

By Staff Writer October 05, 2021

Sonic Automotive, a Fortune 500 company and one of the nation’s largest automotive retailers, announced the appointment of Thien Truong as chief revenue officer of EchoPark Automotive, the company’s growing nationwide pre-owned vehicle segment, effective Oct. 4.

The company also named Dino Bernacchi as chief marketing officer of EchoPark Automotive.

Truong is a fintech industry veteran with over 25 years of leadership and managerial experience building transformative products and solutions for companies including Coinstar and American Express. Truong joins Sonic’s pre-owned vehicle segment from Brightloom, where he served as the company’s president and chief revenue officer.

“We look forward to Thien joining the EchoPark family and sharing his knowledge, fintech expertise, and best practices as we develop our first-class omnichannel car buying platform,” said David Smith, CEO of Sonic Automotive and EchoPark Automotive. “His innovative, customer-driven approach is a perfect fit for our long-term growth strategy.”

Bernacchi joins EchoPark Automotive after most recently serving as the senior vice president of marketing for the Cleveland Browns NFL franchise. He has 20 years of experience in the automotive industry, having led marketing and branding teams at General Motors, Harley-Davidson, and Mazda.

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Last modified on Tuesday, 05 October 2021 02:29