Advantage GPS Acquires Michigan Firm

By Staff Writer September 28, 2021

Advantage GPS, a data analytics firm, has announced the acquisition of Michigan-based Asset Tracking Technology. 

Asset Tracking Technology is a distributor of GPS tracking devices for finance companies, buy-here pay-here dealerships, fleet tracking and personal tracking devices. The company has been a distributor for Advantage GPS serving vehicle finance clients throughout the Midwest.

“Our decision to acquire the business not only enables Advantage to strengthen its operations and presence in the Midwest, but it will also provide more direct, in-person service and support for Advantage clients,” said David Meyer, president of Advantage GPS.

As part of Advantage’s continuing expansion plan, the new acquisition of Asset Tracking Technology will improve its ability to deliver modern analytics and advanced, risk mitigation technology solutions to more subprime automotive lenders nationwide. Asset Tracking Technology is just the first transaction of many to follow as the company plans to accelerate its growth strategy and consolidate the GPS tracking and risk mitigation market.

“Asset Tracking Technology has serviced hundreds of clients over the past two decades,” said Greg Schultz, owner of Asset Tracking Technology. “Our focus has always been on quality products and service. Advantage is a brand that is synonymous with quality and performance and shares a common business culture. That’s why this consolidation makes sense now – I know our clients will be in good hands.”

Over the next several months, Schultz and the Asset Tracking Technology team will stay on to assist the Advantage team in ensuring a seamless transition.

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Last modified on Tuesday, 28 September 2021 21:00