PureCars Names New CRO, CMO

By Staff Writer September 22, 2021

PureCars, a provider of digital marketing technology and services for automotive dealers, announced the appointments of Guy Super as Chief Revenue Officer, and Kate Colacelli as Chief Marketing Officer. 

With nearly 20 years of industry experience, Super joins PureCars after serving as Vice President of Sales for Outsell, where he was responsible for accelerating nationwide growth for the company’s customer engagement platform. Prior to joining Outsell, he was an award-winning Sales Director with Dominion Enterprises. Super is a proven leader, with a wealth of experience building, developing and managing strategic sales teams. As PureCars’ CRO, Super will drive sales acquisition efforts, while helping current automotive retail clients maximize the value derived from PureCars’ digital advertising resources and solutions. Super holds a bachelor’s degree from Lawrence University in history. 

Colacelli joins PureCars after serving as vice president of marketing for Dealer-FX, a leading provider of automotive service lane technology. A 20+ year industry marketing veteran, Colacelli brings extensive experience leading marketing and product teams for automotive software providers. Colacelli is responsible for all PureCars’ marketing activities including go-to-market strategy, brand building, and lead generation. She holds a bachelor’s degree from Brock University in health promotion, as well as a post-graduate education in corporate communications. 

“Guy and Kate demonstrate not only the growth PureCars has experienced, but also our ongoing commitment to helping our customers clearly see the value we bring to their business,” said Jeremy Anspach, CEO of PureCars. “Guy’s depth of knowledge in building and scaling world-class sales organizations and deep customer relationships will be a tremendous asset for us and our dealers. As a vital member of the executive team, Kate will drive our vision, strategies, and brand forward while ensuring our valued offerings deliver on PureCars’ mission to improve the efficiency of digital advertising strategies across the automotive retail environment.” 

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Last modified on Wednesday, 22 September 2021 00:17