Ford Sales Hit 124,176 in August

By Staff Writer September 07, 2021

August retail orders produced an additional 41,000 new sales – four times greater than a year ago. Thirty percent of retail sales in August were directly filling customer orders. This compared to just 6 percent from the same time last year. Ford’s total order bank at the end of August stands at 52,000 vehicles.

Total sales were 124,176 units in August, with more than 73,000 trucks sales. Retail sales were down nearly 40% from the previous year but were up from the previous month.

“Retail sales increased 6.5 percent in August relative to July, as production and dealer inventories showed monthly gains,” said Andrew Frick, vice president, Ford Sales U.S. and Canada. “With improved availability, F-Series retail sales expanded 11 percent relative to July giving Ford its best F-Series sales month since the chip shortage began, and F-150 Lightning has now surpassed 130,000 reservations.”

Ford’s production output expanded 79.8 percent relative to July, while inventory was up 34.4 percent. This added an additional 54,900 vehicles to stock levels, bringing the total to 214,500 vehicles in gross stock.

Average transaction pricing hit a new record of approximately $50,800 per vehicle – a $9,700 increase over last year.

Electrified vehicle sales were up 67.3 percent over last year for a total of 8,756 vehicles. Electrified vehicles are bringing in new customers to Ford at a rate that is more than 8 points higher than Ford’s overall conquest rate.

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Last modified on Tuesday, 07 September 2021 17:42