Few Repair Shops Service EVs

By Staff Writer September 03, 2021 447

An auto shop survey from the marketing firm, UpSwell, found that only 4 percent of auto shop owners consider themselves EV experts, while 49 percent are either not worried about expanding their shop to include EV services, or only cater to hybrids. The survey provided additional insights into marketing, revenue, and growth plans for auto shop owners.

According to respondents, the top marketing channels that bring in new auto shop customers are Google (42 percent) and Direct Mail (29 percent). However, there was a big split when comparing UpSwell clients with non-clients. A majority, 52 percent, of UpSwell clients reported that Direct Mail is the channel that brought them the most customers, compared to only 18 percent of non-clients.

Most auto shops surveyed experienced growth this year, with 68 percent reporting a revenue increase in 2021. The average repair order (ARO) among respondents was $562.08, with 70 percent of auto shop owners reporting they have seen an increase in ARO compared to 2019. However, finding qualified technicians was selected by 60 percent of respondents as the top difficulty in running their business.

Seventy-one percent of respondents said that customers are spending more to hold onto their car longer. This lends to more opportunities for auto shops to see higher ARO and attract customers that are looking for the highest quality solutions that are longer lasting rather than the most budget friendly options.

Additionally, 40 percent of respondents are planning to continue running their shop within the next three to five years versus 19 percent of owners who are planning to retire. Twenty-nine percent of respondents are planning to expand their business in the next three to five years. That number is higher among UpSwell clients, with 38 percent planning to expand their business compared to only 17 percent of non-clients. 

The survey was conducted in July 2021 and included 209 respondents in the United States.

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Last modified on Friday, 10 September 2021 18:21