Affinitiv Reports Strong Growth

By Staff Writer July 14, 2021

Affinitiv, a provider of data-driven marketing and software solutions, announced its Q2 2021 financial results and internal company growth. The company announced the second quarter revenue growth of 13% year-over-year driven by a total sales growth of a combined monthly recurring revenue (MRR) and an increase in transactional sales of 77% year-over-year.

Affinitiv surpassed Q1 2021 growth, which at the time, was the strongest quarter in company history. With new key internal positions filled, Affinitiv reported MRR growth of 69% year-over-year and an increase of 4.6% quarter-over-quarter in Q2 2021. Transactional sales also attained a growth rate of 78% year-over-year. Additional OEM account renewals and new client partnerships strongly contributed to the sales growth in Q2 2021.

“Our associates at Affinitiv continue to deliver exceptional service to our clients as well as come up with creative ways to keep our customers satisfied,” said Sid Nair, president and CEO of Affinitiv. “This past quarter, we saw an increased demand for our services from our customers who are reporting their best sales numbers. It is always positive to grow with your customers and our teams worked really hard to finish out Q2 2021 stronger than ever. Our pipeline remains solid, and we are excited to continue on our path of growth.”

To keep pace of the growth, Affinitiv successfully added new talent to the team, with a total of 80 new hires in the first half of the year. Affinitiv’s “Work from Here” program launched in Q4 2020 continues to motivate our associates to do more by working from wherever they are.

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Last modified on Friday, 16 July 2021 14:19