Print this page

XLerate Acquires Liquid Motors

By Staff Writer July 13, 2021

 

The XLerate Group has added Liquid Motors to its arsenal of offerings serving consignors and buyers, both digitally and in-lane. Liquid Motors is a service provider to independent auctions, dealers, marketplaces, and key industry participants.

“We have come to know and trust the Liquid Motors team as a critical enabler of our multi-platform digital offering,” said XLerate CEO Cam Hitchcock, “which has grown explosively at XLerate and many other independent auctions.

“Michael Daseke and his core team are go-to resources for the auction community, and this team will continue to operate Liquid Motors as a highly independent service provider to auctions, dealers, and other consignors.”   

Michael Daseke, Liquid Motors’ CEO, stated that becoming part of XLerate meets an objective of the family.

“XLerate is a well-respected and innovative group that will invest in Liquid Motors’ technological capabilities and, at the same time, provide Liquid Motors with the independence and confidentiality it needs to be a trusted industry service provider,” he said.

Chuck Tapp, XLerate’s EVP & chief revenue officer, added that “XLerate will benefit from the deep insight into various digital strategies that Liquid Motors is familiar with given its market visibility.”

Rate this item
(0 votes)
Last modified on Friday, 16 July 2021 14:20