XLerate Acquires Liquid Motors

By Staff Writer July 13, 2021


The XLerate Group has added Liquid Motors to its arsenal of offerings serving consignors and buyers, both digitally and in-lane. Liquid Motors is a service provider to independent auctions, dealers, marketplaces, and key industry participants.

“We have come to know and trust the Liquid Motors team as a critical enabler of our multi-platform digital offering,” said XLerate CEO Cam Hitchcock, “which has grown explosively at XLerate and many other independent auctions.

“Michael Daseke and his core team are go-to resources for the auction community, and this team will continue to operate Liquid Motors as a highly independent service provider to auctions, dealers, and other consignors.”   

Michael Daseke, Liquid Motors’ CEO, stated that becoming part of XLerate meets an objective of the family.

“XLerate is a well-respected and innovative group that will invest in Liquid Motors’ technological capabilities and, at the same time, provide Liquid Motors with the independence and confidentiality it needs to be a trusted industry service provider,” he said.

Chuck Tapp, XLerate’s EVP & chief revenue officer, added that “XLerate will benefit from the deep insight into various digital strategies that Liquid Motors is familiar with given its market visibility.”

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Last modified on Friday, 16 July 2021 14:20