PureCars Acquires truPayments

By Staff Writer July 13, 2021
Jeremy Anspach, CEO of PureCars. Jeremy Anspach, CEO of PureCars.

PureCars has purchased the shopping personalization (DXP) and fintech platform, truPayments. The company says the move expands its marketing technology and services suite to include personalized payment shopping. TruPayments’ tech converts shoppers earlier in the buying process, further reducing advertising costs for dealerships, while providing an improved buying experience for their customers. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.

TruPayments LLC is a financial technology providing digital retailing solutions to automotive, powersports and RV dealerships, as well as lending institutions. It offers solutions that include shop-by-payment and trade-in tools.

“The unification of PureCars’ marketing technology and truPayments’ fintech represents an organic evolution for both companies that will result in even greater cost efficiencies for our dealers and partners, as well as superior shopping experiences for the customers they serve,” said Jeremy Anspach, CEO of PureCars.

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Last modified on Friday, 16 July 2021 14:23