Take It to the Limit Featured

By Ted Craig July 19, 2019 1042

What do Netflix and DC Comics in the 1960s have in common with your dealership? The answer is all three sell their wares to people without a lot of people. As I’ve discussed before, comic book prices jumped to 15 cents from 12 cents in 1969. All sales declined, but DC, which targeted younger readers, saw a steeper decline. Jump ahead to today. Netflix reported its first-ever quarterly loss of subscribers. The company raised its price per screen in the past year. The young adults who make up its core audience have decided to spend their money elsewhere. Both companies targeted the disposable income of people without much income.

The income you target isn’t disposable, but there remains a limit on how much you can get out of your customers. We are seeing the effect of high used-car prices in the rising age of vehicles on the road. It’s almost always cheaper to pay a mechanic than a dealer.

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Last modified on Monday, 22 July 2019 15:29

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