CDK Global Acquires Roadster

By Staff Writer June 08, 2021

CDK Global, the retail automotive technology company, completed the acquisition of Palo Alto, Calif.-based Roadster Inc., a digital sales platform. The integration of Roadster assets and capabilities positions CDK to continue changing the way consumers buy vehicles and the process in which dealers sell them.

The solution will help franchise automotive dealers compete with digital-first used vehicle marketplaces that have expanded rapidly in the past year. It will enable dealers to sell new and used vehicles completely online, while also giving consumers the option to begin and end the vehicle-buying process anywhere they choose—online or in-store.

“Roadster’s consumer-focused approach and innovative technology will significantly contribute to our ‘modern retailing’ efforts to create a seamless omnichannel vehicle-buying process that puts dealers at the heart of the relationship,” said Brian Krzanich, president and chief executive officer, CDK Global.

Roadster will create an increased market opportunity for CDK with new OEM partnership potential and expanded offerings to all dealers. It will also leverage open integrations built on the Fortellis platform and provide a bridge to dealer back-end systems—regardless of dealer management system or customer relationship management provider.

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Last modified on Tuesday, 08 June 2021 13:13