PureCars Launches Platform

By Staff Writer June 07, 2021

PureCars, a provider of digital marketing technology and services for new and used-car dealers, has launched its new Pro Dealer MarTech platform.

Powered by PURE Intelligence, Pro Dealer represents an approach to digital advertising that offers greater flexibility and value with superior information, enabling clients (and their digital strategists) to connect advertising signals to operational outcomes and make better marketing decisions that drive lower ad costs per sale -- and drive more predictable increases in profitability. 

 The new Pro Dealer platform centers around a customizable reporting and insights component, PURE Insights, an industry measurement resource designed by dealers, for dealers. Pro Dealer with PURE Insights provides dealers with a variety of value-driven tools for one low, flat fee. 

The Pro Dealer platform provides search, display/retargeting, social, and video for new and pre-owned vehicles. It also offers search for fixed ops (FO), and free lead-gen tools for dealers. The information within PURE Insights will include benchmarking, business intelligence, market analytics, opportunities, performance and more.

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Last modified on Friday, 11 June 2021 14:25