Super Heroes and SUVs Featured

By Ted Craig July 17, 2019 1237

When people were saying 2018 was a terrible year for movies, I disagreed. I replied with “It was great year for popcorn movies” pointing to everything from “Infinity War” and “Black Panther” to “Green Book” and “Bohemian Rhapsody.” There were first-rate horror movies (“A Quiet Place,” “Hereditary”) romcoms (“Crazy Rich Asians”) and kid’s movies (“Isle of Dogs,” “Incredibles 2”). This year, however, I find little to defend. And next year does not look promising at all. Hollywood really is addicted to sequels, super-heroes and remakes. I’m not alone in my rejection of the current slate of films. Both attendance and receipts are down this year.

So, what does this have to do with the car business? Well, in many ways the auto manufacturers are behaving just like the movie moguls. They are addicted to one category ­– SUVs/crossovers. They are both in this situation for one reason: cost. Both ticket prices and new-vehicles prices are at all time highs. People want to feel they are getting something for their money. Blockbusters and big vehicles feel like they are worth the cost. And both industries face potential disruption for tech – streaming for the movies and AVs/EVs for the automakers.

A reckoning might come for both, especially if there is a recession, and it won’t be anything you’ll want to watch.

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Last modified on Wednesday, 17 July 2019 15:47

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