Ford Introduces Lightning Pickup

By Staff Writer May 24, 2021 304
 The commercial-oriented entry model starts at $39,974 and the mid-series XLT model starts at $52,974 MSRP. The commercial-oriented entry model starts at $39,974 and the mid-series XLT model starts at $52,974 MSRP.

Ford announced its entry into the EV truck market this month with the F-150 Lightning, which it bills as “the smartest, most innovative truck” it has built.

“From near instant torque to intelligent towing, seamless connectivity to software updates, plus power for your home, a power frunk and a digital screen that’s larger than any currently offered on a full-size truck – the F-150 Lightning is a driving and ownership experience unlike any other,” the company stated in its press release.

F-150 Lightning will roll off the line next year at a new high-tech factory using sustainable manufacturing practices at Ford’s storied Rouge complex in Dearborn just outside Detroit.
“For both Ford and the American auto industry, F-150 Lightning represents a defining moment as we progress toward a zero-emissions, digitally connected future,” said Bill Ford, executive chair, Ford Motor Company.

F-150's Mega Power Frunk combined with exportable power is a dynamic duo.

“F-Series is America’s best-selling truck for 44 years, the backbone of work across the country, and a trusted icon for generations of customers. Now we are revolutionizing it for a new generation.”
F-150 Lightning is a pillar of the company’s more than $22 billion global electric vehicle plan to lead electrification in areas of strength. Ford is starting with zero-emissions versions of its most popular and best-loved franchises – Mustang, Transit and F-150 – with much more to come in the years ahead.

The Lightning’s price on par with today’s similarly configured F-150 trucks. Ford will deploy standard over-the-air software updates – called Ford Power-Up – to improve the technology experience, add new features and fix issues without trips to the dealership.

The commercial-oriented entry model starts at $39,974 MSRP3 before any federal or state tax credits, while the mid-series XLT model starts at $52,974 MSRP, offering additional comfort and technology.F-150 Lightning targets 563 horsepower, 775 lb.-ft. of near instantaneous torque4 – more than any F-150 ever – and a 0-60 mph time in the mid-4-second range when equipped with an extended-range battery, based on typical industry methodology. F-150 Lightning targets a maximum 2,000 pounds of payload in the standard-range model with 18-inch wheels, and a maximum 10,000 pounds of available towing capacity on XLT and Lariat trucks with the extended-range battery and Max Trailer Tow Package.

“The F-150 Lightning is a massive moment for our Ford team. America’s No. 1 auto brand is going zero emissions with America’s favorite vehicle,” said Ford President and CEO Jim Farley. “It’s quicker than a Raptor, with standard 4x4 and independent rear suspension; a power frunk, enough juice to run your house for three days or power an awesome tailgate; and it will forever improve with over-the-air updates.

”It will be built at the Rouge factory, where Henry Ford changed the world and my grandfather punched in every day. F-150 Lightning represents all that our country can do when we push for progress.”

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Last modified on Friday, 28 May 2021 19:33