Harley-Davidson Launches EV Brand

By Staff Writer May 11, 2021 364
LiveWire, Harley-Davidson's all-electric motorcycle brand launches July 8th with a starting price tag of $29,799. LiveWire, Harley-Davidson's all-electric motorcycle brand launches July 8th with a starting price tag of $29,799.

Harley-Davidson announces the launch of LiveWire as an all-electric motorcycle brand.

“LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future,” said Jochen Zeitz, chairman, president and CEO of Harley-Davidson.

The first LiveWire branded motorcycle is scheduled to launch on July 8 and to premiere at the International Motorcycle Show on July 9.

LiveWire will work with participating dealers from the Harley-Davidson network as an independent brand. An innovative go-to-market model will blend digital and physical retail formats, tailoring the experience to the local market and allowing customers to discover LiveWire on their own terms.

LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, Calf., and Milwaukee, Wis.

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Last modified on Tuesday, 11 May 2021 16:18