Reynolds and Reynolds Promotes Exec

By Staff Writer May 03, 2021

Longtime executive Dave Bates has been named to the new role of vice president, Customer Relations and Chief Customer Ambassador for Reynolds and Reynolds. 

“While we have always been a customer-focused organization, this new role formalizes that commitment by providing a direct conduit between Reynolds and our customers,” CEO Tommy Barras said. 

Barras went on to explain the move will establish a more reliable, consistent way to better understand the challenges that Reynolds customers face coming out of the pandemic, and the products and services that will best help them meet those challenges, while also delivering improved operations and profitability for them.

Bates has held roles helping dealerships throughout his 38-year career at Reynolds and has decades of direct contact and personal interaction with customers. He was named vice president for Customer Support in 2007.

“Dave’s knowledge of our business and the customer relationships he’s developed over the years put him in a trusted position to listen to customers and to help us strengthen our partnerships across the board,” Barras said.

Rate this item
(0 votes)
Last modified on Monday, 03 May 2021 13:02