Black Book Integrates into 360 AUTO

By Staff Writer April 28, 2021
The entire sales process can be completed on the 360 AUTO platform. The entire sales process can be completed on the 360 AUTO platform.

Black Book announced the integration of its data into 360 AUTO. The tech company 360 AUTO provides auto dealers with tools, technology, and guidance to help increase dealership lot visits, vehicle sales, and ultimately grow each dealership’s market share. Black Book data and analytics will integrate with 360 AUTO’s AutoRetailproduct, a digital retailing tool that integrates into dealers’ websites, in order to drive business into their retail location so sales teams can close more deals.

Eric Fuller chief sales officer for 360 AUTO.

“Black Book’s enhanced data integrated into our digital retailing product allows us to get just about a perfect appraisal every time,” said Eric Fuller, 360 AUTO chief sales officer. “Our 360 CXM provides us with more data on the consumer than dealers are used to. Adding a perfect trade value has never been so important. With this valuation, the auto retailing software personalizes everything for the consumer so that they can work their personalized deal and change their monthly payment in total anonymity or until they choose to engage with a dealership.”

The tool is designed to make both small and large dealerships more competitive for customers who don’t want to go into a dealership at all, or simply spend less time negotiating. The entire sales process can be completed on the 360 AUTO platform, removing barriers, and making car buying more transparent than ever.

“We believe this partnership will help dealers drive growth from consumers who dread the traditional car buying process,” said Jared Kalfus, executive vice president, revenue at Black Book. “360 AUTO’s platform is customizable, responsive, and intelligent. Our enhanced data gives dealers on the platform a precise valuation so they can increase their profits and reduce their risk during the entire car buying process.”

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Last modified on Friday, 30 April 2021 13:50