Polaris Celebrates International Female Ride Day

By Staff Writer April 27, 2021

May 1st is the 15th annual International Female Ride Day. As a returning partner, Polaris Slingshot announced its ‘Women Behind the Wheel’ initiative, an experiential program designed to create an inviting space for like-minded women who share the same passion and enthusiasm for driving.

Kicking off in Houston, Slingshot’s Women Behind the Wheel initiative will welcome women and aspiring riders to a full day of driving. The one-day event will focus on bringing women together and get them out on the road behind the wheel of a Slingshot. Guests will have the opportunity to demo the 2021 Slingshot lineup, ask questions during product walkarounds, and meet female Slingshot owners. Following Houston’s Ride Day event on May 1st, Slingshot’s Women Behind the Wheel program will activate once per quarter in different cities around the country.

“We proudly celebrate the female riding community. As more and more women are turning to powersports as a recreational hobby, we want to empower those aspiring riders and welcome them,” said Collett Mazula, senior marketing manager for Polaris Slingshot.

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Last modified on Wednesday, 28 April 2021 13:02