Affinitiv Grows New Bookings

By Staff Writer April 22, 2021

Affinitiv, a provider of data-driven marketing and software solutions to the automotive market, announced new bookings growth in its Q1 2021 financial results. The company announced it achieved Q1 2021 new bookings growth by an increase in monthly recurring revenue (MRR) of +55% year-over-year and by an increase in transactional sales of +51% year-over-year. The company stated this financial performance was driven by strong execution of the new go-to-market model launched in the previous quarter.

Key ingredients related to Affinitiv’s success were the executive leadership team that was put together by Sid Nair, president and chief executive officer at Affinitiv.

The company’s in-house digital marketing agency, Affinitiv Advertising, signed a full-service agency opportunity with a major dealer group worth over $2 million in annual contract value. Affinitiv also earned “Preferred Partnership” status with a leading OEM to provide solutions focused on owner retention support, as well as digital SEO and SEM services, resulting in an annual contract that exceeds $3 million.

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Last modified on Tuesday, 27 April 2021 12:43