NielsenIQ, J.D. Power Announce Alliance

By Staff Writer April 20, 2021
An auto industry data analysis partnership focused on India, Southeast Asia and the Mid-East. An auto industry data analysis partnership focused on India, Southeast Asia and the Mid-East.

NielsenIQ and J.D. Power will launch a multinational strategic alliance to bring benchmark automotive customer experience studies and deep auto industry data analysis to major growth markets such as India, Southeast Asia and the Middle East.

Drawing on the strong market presence of NielsenIQ and the deep industry expertise of J.D. Power, the alliance will feature J.D. Power benchmark automotive studies, complemented by NielsenIQ’s new digital and technology-based platforms and value-added services like social listening analysis.

Prasun Basu President of South Asia Nielsen

Combining NielsenIQ and J.D. Power capabilities will allow automotive sector clients to strategize for the future based on data-driven tools and insights. As the global economy recovers from the pandemic, data-driven decision-making will become more important than ever before. Access to accurate data, analytics and trends in consumer behavior will help decision-makers understand consumers’ wants and needs, and produce vehicles that are proven to be in demand.

“In today’s agile world, a key vision of NielsenIQ is to create the best alliances that deliver an unmatched value to clients by combining our unique offerings with the best the external world has to offer,” said the company’s Prasun Basu. “We are thrilled that NielsenIQ and J.D. Power, two best-in-class trusted global leaders, have come together to offer that outstanding combination of client advisory and market understanding.”

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Last modified on Friday, 23 April 2021 13:47