Touring Bikes Boost Harley-Davidson

By Staff Writer April 20, 2021

Harley-Davidson showed strong Q1 revenue thanks to  touring motorcycles and related products.

“I am very pleased with the pace of recovery that we have seen across our business, as demonstrated by the strong financial results this quarter,” said Jochen Zeitz, chairman of Harley-Davidson. “The actions we have taken to reshape the business are having a positive impact on our results, especially for our most important North American region.

“We can see the initial signs of consumer excitement and optimism returning and I am confident Harley-Davidson in 2021 will be a significantly leaner, faster, and more efficient organization.”

Harley-Davidson Retail Motorcycle Sales


 Motorcycles (thousands) 

 1st Quarter




 North America








 Asia Pacific




 Latin America




 Worldwide Total





Global retail motorcycle sales in the first quarter were up 9 percent, driven by very strong Q1 U.S. retail growth over Q1 prior year. EMEA retail sales declines were impacted by continued COVID lockdowns, the company's decision not to continue selling Street or Sportster motorcycles in Europe and shipping delays brought on by the pandemic. In Latin America, retail sales were impacted by the reduction in dealers and pricing actions across the portfolio, which were executed as part of the Rewire strategy.

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Last modified on Tuesday, 20 April 2021 13:08