Digital Motors Appoints Finance Exec

By Staff Writer April 15, 2021

Digital Motors, an online sales platform for automotive dealerships and manufacturers, announced the appointment of auto industry and investment banking veteran Troy Ford as vice president of finance.

“Troy brings to the table a breadth of automotive industry, growth capital, and financial leadership experience.,” said Andy Hinrichs, CEO of Digital Motors.

Most recently, Ford served as vice president of corporate finance for Superior Industries, a publicly traded Tier 1 automotive supplier. Prior to Superior Industries, he held roles in both technology and financial firms, including Sorenson Capital Partners, VMWare, and Wells Fargo Securities.

Ford earned an MBA from the Wharton School and a Master’s in International Studies at the University of Pennsylvania. He graduated from the University of Virginia’s McIntire School of Commerce with a Bachelor of Science in Commerce.

“Digital Motors revolutionizes the online car-buying experience for consumers while unlocking efficiency and profitability for dealerships,” said Ford. “The company’s leadership team has a solid track record of generating value for the automotive industry, and I am excited to be part of this talented and growing team.”

Digital Motors’ dealer-based platform allows customers to go through all or portions of the entire vehicle purchasing process online, including securing financing, without visiting the dealership. It turns any dealer’s or manufacturer’s website into an online store.

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Last modified on Thursday, 15 April 2021 12:41