EVs, Trucks Lead Ford’s Strong Q1

By Staff Writer April 12, 2021 228
Ford's Mustang Mach-E GT Performance Edition Ford's Mustang Mach-E GT Performance Edition Image by Ford Media

Ford Motor Co.’s electrified vehicles hit a new record sales start, trucks reported the best retail start in 13 years and SUVs posted the best first-quarter retail sales since 2001, according to Ford Motor Co.

Driven largely by the fully electric Mustang Mach-E and F-150 PowerBoostHybrid, Ford’s electrified vehicle sales increased 74.1 percent to a new record sales start, with 25,980 vehicles sold.

First-quarter sales of the fully electric Mustang Mach-E totaled 6,614 vehicles, with days-to-turn of just seven days.

It's official, the Ford Bronco is back, and selling like hotcakes

F-150 PowerBoostHybrid sales jumped 110 percent in March compared to February making March its best sales performance since launch. Ford sold 7,176 F-150 PowerBoostHybrids in the first quarter, with 3,949 sold in the month of March.

Ford’s first-quarter retail sales were up 23.1 percent, selling above both 2020 and 2019 first-quarter results. Retail truck and SUVs were up 87,883 over a year ago, fully offsetting the retail loss of 13,688 from the discontinuation of cars. Combined retail trucks and SUV sales were up 30.8 percent providing Ford with its best first-quarter performance since 2007.

F-Series had its best start in 15 years – retail sales up 24.5 percent. Sales of America’s best-selling truck, Ford F-Series, totaled 203,797 vehicles in the first quarter. Ford brand SUV retail sales were up 37.0 percent – its best start since 2001, on strong new product introductions. Both Bronco Sport and Mustang Mach-E totaled 29,970, with March representing the strongest sales month to date.

Lincoln SUVs had their best retail sales start in 20 years. Navigator retail sales up 26.6 percent.

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Last modified on Monday, 12 April 2021 13:50