LotLinx Adds Marketing Exec

By Staff Writer April 08, 2021

LotLinx, an automotive inventory marketing technology company, announced veteran marketing executive Melanie Borden has joined the company as the vice president of marketing.

Borden, with more than 15 years of marketing experience,  most recently came from a retail automotive group based in the Greater New York City area. Borden joins LotLinx with a deep understanding of the industry and a proven track record of increasing profitability and exceeding business goals.

“Melanie’s experience and skill set around non-traditional marketing methods will allow us to capitalize on the strength of the LotLinx brand,” says LotLinx President Neal Gann. “As we continue to innovate and grow as a tech company within the automotive space, Melanie will be a valuable addition to the team.”

At LotLinx, Borden will oversee marketing strategies, brand awareness, tactics, and efforts in order to strengthen the company’s position in the industry while growing and expanding the brand.

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Last modified on Thursday, 08 April 2021 13:50