Mazda Names New Design Director

By Staff Writer March 30, 2021

Mazda North American Operations announced the appointment of Yasutake Tsuchida to senior director of design, effective immediately. In this role Tsuchida will oversee design operations, including next-generation vehicle planning and brand strategy development.

Tsuchida joins the MNAO team with more than 22 years of experience at Mazda’s headquarters in Hiroshima, Japan. He most recently served as the Chief Designer of the latest generation of Mazda3, which launched in November 2018 and went on to win the 2020 World Car Design of the Year award. Tsuchida was also the chief designer of the Kai Concept, and in the late 2000s Tsuchida worked in the Design Studio at MNAO, where he led design on the Furai concept car. Tsuchida began his career at Mazda specializing on exterior design and in the late 1990s and in the early 2000s was lead designer for Mazda3, CX-7 and the Ryuga concept car.

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Last modified on Tuesday, 30 March 2021 12:37