Vehicle Commission Starts Advertising Audit

By Staff Writer March 30, 2021

The Tennessee Motor Vehicle Commission announced that beginning April 15 it will start auditing advertising through all media, statewide “in an effort to promote a fair and level playing field for all licensees and to prevent abuses to the public.”

In a letter to dealers, it urged them to “ensure all advertising is compliant. Failure to do so may result in substantial civil penalties.”

The Tennessee Motor Vehicle Commission has primary authority over motor vehicle dealer advertising. Remedies include civil penalties, license suspension and/or revocation. Its authority is also shared with other agencies, such as the Attorney General’s Office and the Federal Trade Commission.

Violations could lead to civil penalties of not less than $100 and not more than $5,000 for each day of the violation or each act.

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Last modified on Tuesday, 30 March 2021 12:45