Black Book Integrates with Your Auto Advocate

By Staff Writer March 26, 2021
Zach Shefska, CEO of Your Auto Advocate and Ray Shefska Zach Shefska, CEO of Your Auto Advocate and Ray Shefska

Black Book announced the integration of its valuation and Enhanced Vehicle Matching VIN-Decoding data into Your Auto Advocate.

Your Auto Advocate, a platform designed to make car- buying more efficient and fairer for consumers, will now provide its members with Black Book data so that they can be better prepared to discuss the true value of their trade. Your Auto Advocate, which prides itself on saving consumers time and money when they purchase a vehicle, will help dealers by solving the #1 issue when it comes to closing a deal: the trade.

“Black Book’s enhanced, VIN-precise data allows us to give trade-in quotes to our members that they can be confident in,” said Zach Shefska, CEO & co-founder of Your Auto Advocate. “By giving our members the most precise data possible, we both help to set the consumer’s expectations and help a dealer avoid ‘sticker shock’ disappointment when a prospective customer sees a value that’s lower than they were expecting.”

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Last modified on Tuesday, 30 March 2021 12:35