VINData Adds Black Book, MMR Values

By Staff Writer March 05, 2021

VINData Products LLC announced it has added Manheim Market Report (MMR) and Black Book wholesale and retail vehicle values to its vehicle history reports. The move should help used-car dealers more effectively source the right vehicles for their markets while maximizing profits.

Now, each VINData History Report contains Black Book wholesale, retail and trade-in values, with refinements for vehicle condition and location. MMR values, on the other hand, are based on millions of Manheim transactions from the previous 13 months and are adjustable for mileage, region, color and AutoGrade condition. 

“The more information dealers have access to, the better decisions they can make,” said Zach Hallowell, SVP, Manheim Digital Solutions. “By having access to MMR in VINData History Reports, independent dealers can more effectively compete in the marketplace.”

Reports without wholesale values can be printed for consumers. Dealer prices are as low as $2.49 each or dealers can opt into a new unlimited plan for $.99 per report with a $30 monthly fee.

“We strive to provide our customers with the best, most trusted data at the best price possible.” said Adam Siner, president, VINData Products. “Adding valuations just makes sense.”

The valuation data enhances the NMVTIS title, junk/salvage/insurance loss, open lien/theft, active/unrepaired recall information already in VINData History Reports.

“This ground-breaking integration of Black Book data in VINData History Reports aids dealers by providing the industry’s most precise VIN-specific valuation,” said Jared Kalfus, SVP, revenue, Black Book. “We look forward to benefiting both VINData and their dealership clients.”

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Last modified on Tuesday, 09 March 2021 17:37