Force Marketing Acquires GS Marketing

By Staff Writer March 02, 2021

Force Marketing, a high-growth marketing technology company that delivers a comprehensive suite of products and solutions to more than 950 automotive dealers, has acquired the business of GS Marketing (GSM), a three-decade-old industry leader in the same category. The deal, which closed effective as of Jan. 31, brings the total number of dealerships served to more than 1,500 nationwide. 

Force Marketing has experienced significant growth through its development of tech-enabled marketing products and solutions built for scale for large automotive dealer groups, Tier II ad associations, and OEMs. Its full portfolio of companies – including the WeDrive Automotive, Helix Technologies and DRIVE video technology brands – works together to provide customers data-driven, intelligent technologies such as omni-channel dynamic video and streaming audio. The acquisition of GSM’s business adds fixed ops marketing capabilities for parts and service departments to Force Marketing’s legacy portfolio of variable ops solutions for dealership vehicle sales.  

Force Marketing serves four of the top five automotive groups in the country, including Berkshire Hathaway Automotive, Penske Automotive, Lithia Motors Inc. and Sonic Automotive.

Rate this item
(0 votes)
Last modified on Tuesday, 02 March 2021 13:06