Dealer Wins TIME Magazine Award

By Staff Writer February 18, 2021
 Rick DeSilva was chosen from a field of nearly 17,000 franchised dealers across the country, Rick DeSilva was chosen from a field of nearly 17,000 franchised dealers across the country,

Rick DeSilva Jr., owner of Liberty Subaru in Emerson, N.J., was announced as the 2021 TIME Dealer of the Year by leaders from TIME and Ally Financial at the 104th National Automotive Dealers Association Show.

Rick DeSilva Jr

The New Jersey-area dealer’s ongoing charitable work, particularly during the unprecedented challenges of the past year, earned DeSilva the award. DeSilva was chosen from a field of nearly 17,000 franchised dealers across the country, 40 of whom made the nominee list.

Doug Timmerman, president of Auto Finance at Ally, and Viktoria Degtar, global chief revenue officer of TIME, announced DeSilva as the winner at a virtual ceremony honoring all the dealer nominees. Timmerman said, “America's auto dealers have led the way, in their communities and the broader auto industry, during an incredibly challenging year. The TIME Dealer of the Year nominees stand out for their ingenuity in business and unwavering commitment to giving back in their local communities.”

In addition to DeSilva, four dealers were recognized as TIME Dealer of the Year finalists:

  • Christine Alicandro-Karnolt, Marty's GMC Buick, Kingston, Massachusetts
  • Timothy Crenwelge, Crenwelge Motors, Kerrville, Texas
  • Michael Molstead, Mike Molstead Motors Inc., Charles City, Iowa
  • Christina Dawkins, Co's BMW Center, Loveland, Colorado

Ally will give $10,000 to the charity of DeSilva's choice. Ally also will donate $5,000 to each of the nonprofit organizations selected by the four finalists and $1,000 to the charities of choice for each of the 40 nominees.

DeSilva, earned a B.S. in marketing from Clemson University in 1997. After college, DeSilva entered a management training program with Toyota Motor Sales, USA. He returned to the family business in 2003 to open Liberty Hyundai in Mahwah with his father and brother. Today, the Liberty Family of Dealerships also includes Liberty Kia in Ramsey, N.J., and Genesis of Mahwah.

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Last modified on Thursday, 18 February 2021 14:25