Study Names ‘Most Loved’ Vehicles

By Staff Writer February 15, 2021
The classic BMW 8-Series Convertible tops the most loved vehicle's list The classic BMW 8-Series Convertible tops the most loved vehicle's list

Strategic Vision’s 2021 Most Loved Vehicle Awards honored the BMW 8-Series Convertible and other vehicles in its annual study.

Among leaders in other categories were the Mercedes G-Class and GLC, Ram 1500 and Dodge Charger, according to the results of Strategic Vision’s 2021 Customer Love Experience Index (CLEI) measure.

The 2021 Most Loved Vehicles in America winners, with their CLEI scores 

 Cars $29,000 and Under

 

 Kia Forte Sedan

 

 588

 Cars $30,000 and Over

 

 BMW 8-Series Convertible

 

 677

 SUVs/CUVs $35,000 and Under

 

 Chevrolet Trailblazer

 

 548

 SUVs/CUVs $36,000 and Over

 

 Mercedes-Benz G-Class

 

 662

 Standard Pickups

 

 Chevrolet Colorado

  

 509

 Full Size Pickups

 

 Ram 1500

  

 528

 Heavy Duty Pickups

 

 GMC Sierra 2500/3500

 

 541

 Vans

 

 Ford Transit Cargo Van

  

 510

 Loved by Women

 

 Land Rover Discovery

 

 677

 Mass Market by African American

 

 Dodge Charger

 

 697

 Luxury by African American

 

 Mercedes-Benz GLC

 

 652

 Youth (29 and Under)

 

 BMW 3-Series Sedan /
 Nissan Rogue

 

 661

 Alternative Powertrain

 

 Lexus RX Hybrid

 

 532

 

“They are those models that deliver the best experience on the attributes that are personally important to the customer based on their personal priorities and values,” Strategic Vision founder, Darrel Edwards said.

CLEI is a product-focused metric that reviews 114 different customer experiences with product attributes and features ranging from “Overall Exterior Styling” to “Mirroring of smartphone content on vehicle display.” The emotional experience with each attribute is measured on the Edwards Commitment Scale, which ranges from “I Love it” to “I Hate it” with “Satisfied” in the middle.

The  25th annual CLEI report is based on results from the New Vehicle Experience Study (NVES), which examines the experiences of over 200,000 new vehicle owners annually.

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Last modified on Tuesday, 16 February 2021 14:12