DigniFi Names Chief Tech Officer

By Staff Writer February 12, 2021

DigniFi, an automotive financing platform, announced that Kevin Yu has been named Chief Technology Officer. Reporting to CEO Richard Counihan from Seattle, Yu will be responsible for growing DigniFi’s engineering organization, continuously improving product quality, and delivering innovations for customers and partners. Initially, Yu will focus on re-platforming DigniFi to improve the scalability and dynamism of Expressway, a revolving credit line that helps consumers afford auto repairs, upgrades, accessories, and trade-ins.

Yu joins DigniFi with more than 20 years of experience leading engineering teams at high-growth startups in the Seattle area. He most recently served as CTO of JAXJOX, a fitness technology company, and as co-founder and CTO of Markedly, which helps B2B startups optimize product-market fit. 

He began his career with Microsoft, where he worked for 12 years. 

Yu holds four degrees: an MBA from University of Washington, a master’s in engineering from University of Maryland College Park, a master’s in management science from China’s Peking University, and a bachelor’s in computer science from Beijing Institute of Technology.

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Last modified on Monday, 15 February 2021 12:53