Unite Digital Expands Platform, Adds Execs

By Staff Writer February 10, 2021

Unite Digital LLC, a digital marketing company that focuses on OEM certified dealer digital programs, announced the expansion of its Unite CONNECT platform and the hiring of automotive digital retailing veterans, Dave Zuchowski and James Casazza, as chief strategy officer and chief innovation officer, respectively.

Unite CONNECT is a flexible and customizable lead management and data insights platform built to incorporate the latest advances in technology and intelligent automation. It was built to handle the ways consumers expect to connect with dealerships today, expanding beyond email and phone response, to include text and messaging platforms in one unified interface.

"Unite CONNECT helps OEs and dealerships attract and identify more customers, customize their interactions and unite their data across tiers," said Stacey Coopes, founder and CEO of Unite Digital. "For example, with our platform, OEs capture and personalize communication to 10 times more customers than older technology in use by most certified digital programs today."

Unite CONNECT is being used by Mitsubishi Motors North America (MMNA) in its MiDIGITALSOLUTIONS certified digital program, a comprehensive suite of digital marketing services and solutions managed by Unite Digital for the growing U.S. network of Mitsubishi Motors dealer partners.

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Last modified on Wednesday, 10 February 2021 14:43